Audience research.

 

The Uses and Gratifications Theory provides a number of reasons why the audience choose to watch any music videos that they consume.

 Uses and Gratifications Theory:

The Uses and Gratifications Theory is an approach to understanding mass communication. The theory centres around the consumer, or audience. It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory suggests that the audience have specific gratifications that they want to be fulfilled. Therefore the audience are responsible for choosing media that will meet their needs.

 The theory gives a number of reasons  for why the audience will choose a specific media:

1.Education: allows for the audience to gather information, knowledge and understanding.

2.Entertainment: to provide the audience with some enjoyment whilst consuming the media.

3.Social interaction: media products may give the audience a topic of conversation/debates between groups of people.

4.Escapism: Some consumers may view a product to forget about their worries temporarily.

5.Arousal: The audience may consume a product for sexual arousal or gratification.

 Therefore there can be a number of combined reasons why individuals will choose to watch a music video, and the audience are actively searching to view these products.

 How will this be used in my music video?

 By interpreting the Uses and Gratifications theory, I can now decide the reasons that I want to use and incorporate into my video to attract the audience. The main features from the list above that I would like the audience to view my product is for entertainment and escapism.

Target auidences

Since the music video is one of the main ways of distributing music nowadays, it is very important that the music video appeals to the artists target audience. For example in the link below it shows that how the band Malevolence includes what the audience wants to see in there music video.Such as the most popular person in the band (Alex) is always in the center of the shots, this also links to the star theory.  However what the audience whats from a music video varies in different genres.
http://www.slideshare.net/emilytomkins/hypodermic-needle-and-reception-theory-textual-analysis


Since the song Alex and I chose for our music video is sung by two very famous pop stars. We needed to ideneity what type of people listen to that sort of music. From looking at the chart below from https://blog.dashburst.com/infographic/most-popular-music-genres-countries/ it shows us what music is the most popluar with differnt ages ranges and coutries. This will help me and Alex with targeting our audience because we will know what elements to include in our music video which will make it popular with that certain group of people.

Filming at DCAS.

These are some photos that I taken when Alex and I were filming at DCAS. This location was perfect for Alex and I songs choice because the song is sung by a famous pop star so it gives the behind the scenes look into how  a song is recorded .Alex and I have also got some shots from various other locations which we will link in with this location for our final music video.

Equipment we have used

  Below is a list of equipment that we used during filming:

     Nikon D3000
     Nikon D5100
     Sony Camcorder
     JVC Full HD Camcorder
     2x Tripods
                                                                                                              7Day Shop Lights-
                                                                Model l7DLV1

 

Planning and filming the music video

Alex and I started planning for our music video weeks in advance, this is our neat copy of our story board. We used our story board to make sure we didn't forget any shots or locations on the day of filming at DCAS . I found this very useful because all our ideas were down clearly along with the angle of the shots, how the shot would be edited and what the mis-en-scence will be for that particular shot.
Also when discussing the filming of our music video I made notes of the conversations that Alex and I were having this helped up keep all our ideas collected together, such as day when we were free to film, who was included and when they were available. These notes were helpful since they gave Alex and I a fixed plan to work on.

Filming at DCAS

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The picture above shows Alex and I's  plan for filming at the studio that we booked out on Wednesday. This helped us by organising the time we had in the studio to its fullest potential.
I felt Alex and I used our time in the studio efficiently  since we have got plenty of footage that should mostly all be useable.
We did have some problems in the morning as we was filming this is because due to the snow fall the night before. The snow caused one of our people that was supposed to be in the video not being able to get to the location. This caused a few issues with the filming timetable we set up, however it didn't take long to solve the problems.

Ideas about our music videos.

                  
Since Alex and I wanted to change the song for our music video we have created this video using Alexs MacBook air to bring all our ideas together. This video cover all the equipment we are thinking off using plus the feel of the music video. I feel as though this will be helpful to look back on after Alex and I have completed our music video so we can compare our first original ideas to the outcome.