Audience research.

 

The Uses and Gratifications Theory provides a number of reasons why the audience choose to watch any music videos that they consume.

 Uses and Gratifications Theory:

The Uses and Gratifications Theory is an approach to understanding mass communication. The theory centres around the consumer, or audience. It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory suggests that the audience have specific gratifications that they want to be fulfilled. Therefore the audience are responsible for choosing media that will meet their needs.

 The theory gives a number of reasons  for why the audience will choose a specific media:

1.Education: allows for the audience to gather information, knowledge and understanding.

2.Entertainment: to provide the audience with some enjoyment whilst consuming the media.

3.Social interaction: media products may give the audience a topic of conversation/debates between groups of people.

4.Escapism: Some consumers may view a product to forget about their worries temporarily.

5.Arousal: The audience may consume a product for sexual arousal or gratification.

 Therefore there can be a number of combined reasons why individuals will choose to watch a music video, and the audience are actively searching to view these products.

 How will this be used in my music video?

 By interpreting the Uses and Gratifications theory, I can now decide the reasons that I want to use and incorporate into my video to attract the audience. The main features from the list above that I would like the audience to view my product is for entertainment and escapism.

Target auidences

Since the music video is one of the main ways of distributing music nowadays, it is very important that the music video appeals to the artists target audience. For example in the link below it shows that how the band Malevolence includes what the audience wants to see in there music video.Such as the most popular person in the band (Alex) is always in the center of the shots, this also links to the star theory.  However what the audience whats from a music video varies in different genres.
http://www.slideshare.net/emilytomkins/hypodermic-needle-and-reception-theory-textual-analysis


Since the song Alex and I chose for our music video is sung by two very famous pop stars. We needed to ideneity what type of people listen to that sort of music. From looking at the chart below from https://blog.dashburst.com/infographic/most-popular-music-genres-countries/ it shows us what music is the most popluar with differnt ages ranges and coutries. This will help me and Alex with targeting our audience because we will know what elements to include in our music video which will make it popular with that certain group of people.

Filming at DCAS.

These are some photos that I taken when Alex and I were filming at DCAS. This location was perfect for Alex and I songs choice because the song is sung by a famous pop star so it gives the behind the scenes look into how  a song is recorded .Alex and I have also got some shots from various other locations which we will link in with this location for our final music video.

Equipment we have used

  Below is a list of equipment that we used during filming:

     Nikon D3000
     Nikon D5100
     Sony Camcorder
     JVC Full HD Camcorder
     2x Tripods
                                                                                                              7Day Shop Lights-
                                                                Model l7DLV1