Music video directors
Anthony Mandler is an American music video/film/ TV commercial director. His most successful music videos that he directed are Jay Z/Justin Timberlake Holy Grail, Rihanna Diamonds and Drake Find Your Love. Anthony's music videos are story based and have a cinematic theme, this can been seen in all three of the music videos listed above, since they all have a extended introduction which has minimal music and lots of establishing shots to help introduce the videos location, this technique is very clear in Drakes music video because the introduction even has some Drake and another man having a conversation about the situation that they are in, which most people would expect to be in a film rather than a music video. If my group and I used this technique in our music video it would help to make it look professional. In Anthony's music videos he includes a lot of relationships between the lyrics and the visuals, this can be seen in Rihanna's video Diamonds when every time she says sky, the camera is either at a low angle so the sky is taking up over half of the shot or she is pointing/looking up towards the sky. Alex and I used this technique in our preliminary task, this is because it is a popular technique used in many pop videos.
The links to the music video are below.
https://www.youtube.com/watch?v=lWA2pjMjpBs
https://www.youtube.com/watch?v=6AIdXisPqHc
https://www.youtube.com/watch?v=Xyv4Bjja8yc
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